This is done majorly to understand your product and analyze the market competition and ideate a design that is customary. We conduct user survey to know your market, and this helps us to understand that what your target audience wants. Since your customers are the outlying users of our design, so we feel the pain they are going though, and step into their shoes to perceive their intentions. We consider everything they do, feel, say or think by interviewing them. We thus create an empathy map to bring all their expectations on the reality background.

It helps us to define behavioral characteristics after studying and grasping the end-user’s reactions in different situations. This helps us to create a pool of user-personas, and finally bring a much relatable product. Although we don’t consider everything from this approach but do brainstorming of all the ideas collected since the beginning. This produces a broader solution scope to the design problem.

In this process, there are different stages, wherein in the very first stage, the designers draw a sketch of the ideas to visualize how it may look. We further proceed with the wireframing stage, where the basic skeletal framework of the app or the website is designed to cross-check the best suitable purpose of each element. Further the designs, layouts, icons, fonts, and sizes are tried to be carried further to prototypes.

Once the design is ready, we start the testing methods to help us identifying the traffic issues , technical issues, content related issues, visual-design issues, and navigation issues on the product. Once the flaws are worked upon, we proceed ahead with the A/B Testing, this gives us the best results to analyze what attracts the user most, and accordingly we design further.